All posts by VisComm

Just 4 Us Foundation is a 501 (C) that provides free recreational wellness resources for children with disabilities and social economic challenges in DC, Maryland, and Virginia. In August, VisComm partnered with J4U in an effort to provide research, grant writing, and marketing support.

VisComm’s efforts resulted in an award of $2500 from the CVS Caremark Community Grant Program. The contribution is from a category that focuses on disabilities-inclusive extracurricular programs with an emphasis on arts and culture.

J4U plans to use the allocated funds to introduce the Wheelchair Dance Program. This community effort will improve the morale of children with special needs in an uplifting environment, encourage improved physical fitness, and increase self-esteem through skill building and peer engagement.

The unique and specifically designed program will include five 6-week dance and fitness sessions for wheelchair bound participants. Dancers will learn therapeutic techniques within styles that include ballroom, cha cha, tango, jazz, and hip hop.

Wheel chair dance sessions will be facilitated by a team of sensitivity trained volunteers that includes family members, friends, participants in the J4U At-Risk Youth Program, and students from local high schools and colleges.

Executive Director, Andree Harris is currently enrolled in a certification program for wheel chair dance instructors. J4U plans to offer the first 6-week program in Spring of 2013.

Ms. Harris is ecstatic about the CVS recognition and says, “This is our first grant after 3 years. Talk about hopeful. I want to thank [VisComm] so much.”

Our pleasure Ms. Harris. Here’s to the future.

VisComm Five Hours Free - Marketing and Graphic Design Giveaway

Ever wish you could consult with a marketing pro on best practice to boost your brand?

Have you found yourself in a marketing pickle? Missing or poor quality graphics, in need of a Pantone match, outdated web content?

Are you an entrepreneur who could use help to establish corporate identity?

Do you have a client who would like to learn how to optimize their website for search engines?

Well, spread the word because VisComm.us is offering five hours of complimentary marketing consultation and/or graphic design production.

SERVICES INCLUDE YOUR CHOICE OF:

  • Concept, Design, Production
  • Market Research and Strategy
  • Logo Development
  • Updates to Existing Website Content
  • Social Media Setup
  • SEO Consultation, and more!

To enter for a chance to win VisComm.us Five Hours Free engage with VisComm.us from July 1 thru July 31, 2012.

TWO WAYS TO ENGAGE

  1. Facebook: Visit the VisComm.us Facebook page and Like Us
  2. Twitter: Follow VISCOMMdotUS, Retweet VISCOMMdotUS, or Message us with  “Enter VisComm.us Five Hours Free – Marketing and Graphic Design Giveaway”*

*Each Retweet and Message counts as a separate entry. Enter as often as you like.

Winning hours may be combined with additional billing.

A random drawing will held of all entries. The winner will be notified on Wednesday, August 15, 2012.

RESTRICTIONS APPLY

Winning hours are non-transferrable.

VisComm.us maintains the right to decline services based on ethical standards. Such standards are based on the sole discretion of VisComm.us. Services and feedback provided by VisComm.us are provided for reference purposes only. VisComm.us does not claim responsibility for the outcomes of materials or strategies provided to the Winner.

VisComm.us will consult with the contest Winner to establish an agreed upon set of services equal to five VisComm.us billable hours. Services will be provided to Winner by VisComm.us within 30 days of Winner approval.

If contact is not made and services are not agreed upon within 30 days of Winner notification, the services intended for the Winner of VisComm.us Five Hours Free Giveaway are null and void. In the event that services are not provided to the original Winner, a new Winner will be chosen.

All materials developed for Winner by VisComm.us become the property of the Winner.

Restrictions subject to change.

Questions? Leave a message below.

Napoleon Minard InfoGraphic War of 1812

Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon’s army in the Russian campaign of 1812. Click here for larger image. Beginning at the Polish-Russian border (at left), the thick band shows the size of the army at each position. The path of Napoleon’s retreat from Moscow in the bitterly cold winter depicted by the dark lower band (from right), is tied to temperature and time scales. Find out more. Available for purchase as a poster from famed graphical thinker Edward Tufte.

Our Studio made the most of this beautiful day and the natural sunlight. We updated our portfolio image gallery. The shoot started with a powerful digital zoom. However, we were quickly blown away by the photo quality achieved when we took the same shots with the iPhone 4S. Virtues include rich hues and tonality, auto focus, huge low resolution files, and seamless point and click functionality. The iPhone is a great, in-house option for image capture.

There are tangible benefits to working with off-site marketing professionals. Included are cost savings, convenience, and fresh perspective. Choose a studio with a proven track record of solid work and noteworthy clients to ensure the trust you need in an out-of-house relationship.

Minus the cost of salaries, benefits, parking, etc., off-site team members can provide concise, efficient delivery of goods and services.

Rock-solid estimates and hourly billing afford the client projectable expenditures. Why pay for an 8-hour workday when in actuality only 5 hours are spent on development and production?

Graphic development and the print production process, in particular, can be laborious. There is an up-side for in-house staff to receive a project perfect and complete without having been involved in the hands-on of it all.

Quality outside agencies are poised to rise to the occasion. If you need 1300 pages layed-out in 14 business days a company well-versed in and prepared to utilize qualified talent is ready to take on the challenge.

Speaking of Talent, your company is full of individuals with special gifts and expertise suited to your industry. Viscomm feels the same about our team of visionary, tech-savvy, marketing professionals. Our team provides consultation, strategy development for client approval, and implementation. We offer top of the line concept development and production on all product and service levels.

If you need a database, password-protected pages, a web video, an email blast, and a blog presence to synch with the launch of an in-house initiative – give the word. There are no limitations on what a quality outfit can provide.

What if you need to deploy your message from several different communication platforms including print, social media, public relations, media placement, etc.? Sign-off and the right outside communications partner can deliver – no fuss.

When the smoke clears, you receive an invoice which matches the original estimate. You can now gauge the direct impact of specific marketing dollars.

VisComm offers a broad range of marketing services that take the guesswork and burden out of in-house corporate communications.

QR Codes

QR Codes, short for “Quick Response Code”, could be the next wave of the future. But just what are these digital doo-hickeys? Are they just another Universal Product Codes (UPC)? A strange logo?

These funky codes can be scanned with your iphone, a co-worker’s blackberry, or an android apparatus. Scanning a QR Code allows you to obtain instant answers and links you directly to whatever you may need.

So without further ado, here are our Top 5 Uses for the Modern Day QR Code Marvel:

GET INFORMED

Picture this–You’re walking along a nature trail and you spot a really cool area with a sign post that has a QR Code on it. You whip out your phone, scan it, and instantly you’re able to gather information about the trail, the park, the flora and fauna of the location, park and trail history and other interesting spots to visit.

Take that one step further and imagine you’ve traveled to a new city. Instead of following a crowded tour, you can self-guide yourself with the use of QR Codes you find along your journey. By doing this, you make your trip an adventure of your own rather than taking the route and pace that most tourists follow.

The availability of acquiring information within seconds is something that QR Codes are incredibly efficient at and will be increasingly productive in the future.

CONVERT SOMETIME TO RIGHT NOW

Most print campaigns leave money on the table. Even well intentioned buyers are likely to forget or lose the initial enthusiasm created by your campaign if it requires remembering to do something in the future. Our on-demand society already has a jam-packed schedule that makes even the most emotionally charged buyer difficult to reach unless you can give them a way to take swift action now. QR Codes can direct an otherwise passive viewer to take immediate action–make a purchase, register for an event, or take a survey.

Ta-Da! Instant action.

TRAFFIC TO WEBSITES

Instead of posting a long website address that your audience is likely to forget by the time they get to their computer, place a QR Code on your printed piece. Whether it’s an advertisement, direct mail, business card, flyer, or exterior street signage, your potential consumer can immediately gain access to what your company is about, what you’re promoting, and you can nudge them to act now instead of the dreaded “maybe later.” And to top it off, you can track and analyze the results of your printed pieces. After all, if you can’t measure it, you can’t improve it or repeat it. Marketing shouldn’t be guesswork.

TURN A PRINTED CATALOG INTO A STOREFRONT

What if your customers could check inventory and purchase 24 hours a day right from your printed catalog? QR Code your catalog and they can!

Coding your catalog doesn’t limit a customer depending on their time zone, company business hours, or their busy schedule. Not only does this help increase usability but also expands the productivity of your potential sales. So whether your shopper is an early bird or a night owl, the opportunity is there!

MAKE SMARTER REAL-WORLD OBJECTS

Now that you know more about QR Codes, imagine all the other ways they can be used. Downtown Menu Signage, Window Shopping, Magazines and Newspapers, Product Packaging, Real Estate Signs, Techy T-Shirts and Merchandise, and Public Transportation Signage are just a few other ideas.

Heck, beer and soda manufacturers are even toying with this concept by bridging the offline/on-line socialness of their beverages. You can use QR Codes on concert tickets for quicker admissions or create a QRCode scavenger hunt contest. The opportunities are boundless!

Ask us about creative ways to use QR codes to help your marketing efforts.

(Originally published on www.foxypropaganda.com)